ROBIN RUSSELL COMMUNICATIONS
BUSINESS AND COMMUNICATIONS STRATEGY FOR POSITIVE CHANGE
Hi. I’m Robin.
I’m a strategic consultant specializing in communications, content and engagement with a focus on sustainability, tourism and community development.
I work with clients on a project-basis to design, enhance and implement strategic brand communications that make a meaningful impact on business and brand objectives.
With 20 years of marketing communications experience, I offer a depth of expertise that not only delivers results but does so effectively and efficiently providing incremental value for clients by saving resources, time and budget.
Areas of specialty:
COMMUNICATIONS STRATEGY & PLANNING
CONTENT STRATEGY & STORY DEVELOPMENT
COMMUNICATIONS FRAMEWORKS & SYSTEMS
A COMPETITIVE EDGE
Built off a successful career spanning 20 years, clients can depend on my experienced and highly versatile leadership approach that combines:
- Agency, tourism, community and non-profit experience, working for influential global brands including Destination Canada and the Olympic Winter Games.
- Expertise and best practices across the full range of marketing communications disciplines including media relations, public relations, advertising, stakeholder and community engagement, partnerships and events.
- Interdisciplinary approach that blends big picture strategic thinking, data-driven analytical thinking and creative innovation.
- Values-based and purpose driven bringing passion, connection and heart to every project.
SUCCESS STORIES
TRANSFORMATIONAL STORIES INSPIRES ONE MILLION VISITORS TO CANADA
Destination Canada’s largest campaign features a content strategy with major U.S. media outlets generates over one million attributable arrivals to Canada.
Read more here
FIGHTING THE PANDEMIC WITH A COMMUNITY APPROACH
An earned media program focused on sustainability principles and community values generates editorial coverage that supports industry recovery in a critical time.
Read more here
SHARING INDIGENOUS KNOWLEDGE WITH THE WORLD
A vision, leadership and partnership that generates major editorial coverage featuring authentic indigenous experiences.
Read more here
PHOTO highlights
Photo highlights from some of the most defining and memorable projects of my career. Take a look here.
CONTACT
For courageous leaders, agencies, destinations, B-Corps and communities in need of experienced communications support with heart, lets connect.