SERVICES
I love what I do, and am fortunate to have pursued a rewarding career that has challenged me, simultaneously building highly specialized skills and expertise within the marketing communications field. As such, I offer a range of expertise, working with clients to define the right scope of work based on a project’s specific communications needs and opportunities.
COMMUNICATIONS STRATEGY & PLANNING
I know how to get a specific message to a specific audience in the most effective ways. I bring industry best practices, experience working across every channel and a highly adaptable communication style with measurable results. I can provide a:
COMMUNICATIONS STRATEGY
A communications document designed to provide focus, prioritization and direction that enables teams to reach their business, brand and campaign objectives. This work includes articulating the overarching vision, key messages, objectives and measures of success.
COMMUNICATIONS PLAN
A communications document that provides the details on how to deliver the communications strategy within a defined time-frame. This work provides tactical recommendations including channels, formats, story angles and assets, along with timings, resources and how performance will be measured.
CONTENT STRATEGY & STORY DEVELOPMENT
Over the last 20 years, I’ve helped shape countless stories and know that good content has the power to connect and motivate people in a meaningful way. And I know there is a big opportunity to tell better stories.
As an adaptable communicator, strategic marketer, creative thinker and investigative journalist, I get to the heart of a story with depth, passion, authenticity and emotion. I can provide a:
specific story or content
STORY PLATFORM
A series of story ideas that connect to a core message or theme.
CULTURAL DNA OF PLACE
A specialized story platform I developed that articulates the unique and compelling characteristics of a community, through the pillars of sustainability.
CONTENT STRATEGY
The foundation to guide future content with themes, messages and topics providing cohesive brand narrative
COMMUNICATIONS FRAMEWORKS & PROCESS
I love efficiency. Across my career, I’ve established and implemented communications protocols and processes that have helped guide teams with decision making, providing efficiency and scale.
Documenting workflows is foundational and a means to reduce duplication and ambiguity while providing a baseline for process improvements.
I work with clients to help build process with documentation, including:
- Messaging matrices
- Process to triage information requests
- Earned media reporting n
- Communications and content guidelines
- Best practices working with media
- Guidelines on media pitch development
- Templates for plans, briefs, media materials and tool kits.
CONTACT
For courageous leaders, agencies, destinations, B-Corps and communities in need of experienced communications support with heart, lets connect.